Future Tram Strategic Roadmap

Contribution: Workshop facilitation, journey mapping & visual design
Team: Cam (Director)Vivienne (Manager), Justin (Tech analyst) & Andrew (Business analyst)
May - September 2021

Business
Opportunity

We were engaged with the Victorian Department of Transport (DoT) to develop a strategic roadmap for Melbourne's tram technologies 5+ years into the future. It was an opportunity for EY to collaborate on an "Art of the Possible" future vision for Melbourne's tram network for the tens of thousands of people who interact with the tram network everyday. I conducted workshops on user experience of tram technologies and was the lead visual designer of the report, including personas, journey maps and an "Art of the Possible" future vision graphic.

Approach

Outcomes